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Loom® case study

Free Screen & Video Recording Software

The goal

Vinay Hiremath, Co-Founder and Head of Engineering, knew his technology would require patents to continually support clients such as Uber, LinkedIn, Airbnb, and Dropbox. APA took Loom’s formative ideas (formerly Opentest), and protected them with the filing of both provisional and non-provisional patent applications, in order to block competitors and imitators from stealing market share or opportunity.

Vinay was particularly pleased with the speed of customer service, which is quite the accolade given Loom’s product. With American Patent Agency supporting an agile patent process, Loom will continually be able to innovate online video communication while protecting the ideas underpinning their solutions.

Result

I knew the technology would require patents to continually support our clients such as Uber, LinkedIn, Airbnb, and Dropbox.

I was particularly pleased with the speed of customer service, which is critical for our company given the fast-paced nature of our product.

– Vinay Hiremath, Founder & Head of Engineering

About Loom

Loom is a simple video communication platform for happier employees and customers. It is trusted by world-class employees at leading companies in over 135 countries around the world. The base product is 100% free forever with flexibility in how to record, unlimited storage, and unlimited recording time.

The human brain processes information 60,000x faster when watching video versus reading text, and studies have shown that it increases retention of information by 54% on average. Video is the most efficient way to share knowledge and Loom is working to bring video communication to the world.

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